EXPERIENCE

Work Experience

Product Manager

MUFG Corporate Markets

London, UK

Built and embedded behavioural measurement systems across onboarding and verification journeys; translating event-level data into decision frameworks adopted at leadership level
Quantified support-flow inefficiencies by mapping customer-to-agent handoffs, reducing contact volume with improved user experience
Established event taxonomy standards and reproducible analytical workflows in collaboration with engineering and data teams
Modelled abandonment and repeat-attempt patterns using cohort and regression analysis, increasing user activation by prioritising high-friction bottlenecks

Lead User Researcher
(Jan 2024 to Present)

Senior User Researcher & Product Manager
(May 2022 to Dec 2023)

Spotlight Sports Group

London, UK

Owned quantitative research strategy across subscription products, defining behavioural and perception-based metrics used to evaluate packaging, pricing, and feature adoption
Built segmentation and clustering models with the data team from large-scale event data to surface high-value and at-risk cohorts, directly informing monetisation and engagement strategy
Applied regression modelling and survey-based perception measurement to assess feature impact and value differentiation, shaping a subscription restructure that reversed multi-year conversion stagnation
Performed behavioural path and drop-off analysis to isolate drivers of churn and peak engagement, enabling targeted experimentation
Institutionalised experimentation standards and metric guardrails across squads, elevating analytical consistency in product forums

Product Controller

JP Morgan Chase

London, UK

Analysed portfolio-level risk exposure across financial products, evaluating P&L drivers and identifying discrepancies through structured reporting
Conducted variance analysis and control reviews to detect process gaps, implementing corrective measures to strengthen reporting integrity

Management Consultant

Critical Future

Remote, UK

Led independent user and market research engagements for SaaS and e-commerce clients, framing ambiguous commercial questions into structured analytical workstreams
Synthesised behavioural data, customer interviews, and competitive analysis to evaluate product-market fit and growth viability

Durham University

Durham, UK

My PhD was fully funded by the Durham University Doctoral Scholarship.

My research used multidisciplinary experimental methods (quantitative) to drive behavioural intervention discoveries for narcissists.

Durham University

Ustinov Global Citizenship Scholarship

Durham, UK

University of Leeds

Leeds, UK

English (native)

Mandarin Chinese (proficient)

Japanese (conversational)